Front window treatment for Adorns East side location

Adorn came to me with a logo (bottom) that they were very attached to, but it had significant flaws in its creation. It was based on a poorly constructed and inconsistent freeware font and was developed inhouse by non-professional designers. That said, they did not want to lose the aspects of it that they had come to love. This rebranding became an evolution over a number of years, first re-drawing the letters and cleaning up the logo, making all instances of the logo consistent. Then as we are rebranding as a upscale body art studio, finally developing this Adorn Gold Bar logo to carry the brand into the future. Completely redeveloped letterforms with uniform width and added stability of block formed serifs placed in a container that evokes class yet retains the quirkiness that Adorn loved.

The Adorn Brand System is composed of the new logo, the Adorn colorway, header and body typefaces and the redesigned Adorn Goddess

The brand mascot that Adorn had been using or years had never been created to be used in most of the mediums that it was called to make an appearance in. An original drawing that had been auto-traced years ago, lacked the finesse and sophistication that we were trying to portray with it. I redrew the character from scratch to address some of the awkward hand poses, too fine details that got lost in small reproduction and the crude linework. All details drawn with the mindset that it needed to be able to be reproduced at small sizes in many print and electronic mediums.

Print brochure designed to easily, quickly answer the needs of Piercing Aftercare

Print brochure designed to easily, quickly answer the needs of Piercing Aftercare

Designed to be the golden ticket:
The perfect gift for lovers of tattoos, piercing and rare fine jewelry

Web Design for new adorn site. This is one rare the times that I have not handled the development of the site as well. In this case I supplied Figma design files to the developer along with user interaction examples, animations, etc.

Contrary to most clients, Adorns' eclectic offerings and independent Piercing and Tattoo artists blend individual branding with Adorns branding. Each card front is developed with the individual artist and the back is branded for Adorn with address and contact info.

Adorn came to me wanting a new set of sandwich boards and signs to funnel clients from the street to the porch of the business to the studio doors

Signage developed for Adorn West early in our relationship to replace aging original designs

Series of Branding Print ads developed to elevate Adorns high end jewelry offerings

Extension of Branding Print ads developed to elevate Adorns full Body Art offerings

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Series of Client Spotlight ads designed to feature unique individuals from Adorn's cllientelle to tell their personal adornment story

Extension of Branding Print ads developed to showcase the myriad of Adorns Body Art services and products

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Fun and diverse branding ads focused at different aspects of Adorns market (College & Travel)

Recurring ads featured in local Senior Yearbook advertising

A series of ads developed to run in local alternative print newspapers leading up to the Holidays promoting Tattoos, Piercing and Jewelry as gifts

Hoodies, T-shirts and Stickers, Oh My!

Lots of swag designed in collaboration with Adorn Tattoo artists

Pet bandanas designed in collaboration with Adorn Tattoo artists, for Adorns annual "Fur-20" celebration. An event that benefits local animal shelters.